Built design practice from 3 to 21 designers over 3 years - Personally recruited, hired, and onboarded all team members while establishing design excellence standards and culture focused on craft and collaboration. Led 128+ B2B website projects across fintech, cybersecurity, healthcare tech, AI, and CRM/sales tech verticals

Launched Retainable, our first SaaS product - Led 0-1 design for B2B retainer management platform, conducting user research with agency owners and designing client portals. Achieved successful beta launch with measurable impact on client monthly revenue growth for the retainer side of the business (agencies reporting 4X increase of monthly recurring revenue)

Optimized team productivity enabling 3 concurrent projects per designer - Increased designer efficiency by increased tactical collaboration amongst the team while building scalable design system used across projects

Collaborated closely with founders on strategy - Worked daily on company direction, contributed to annual revenue growth from $250K to $2.07M over 3 years while maintaining 9.2/10 client satisfaction with 70% scope expansion and 36% referral rates

Mentored designers in craft and career development - Developed progression frameworks, ran weekly 1:1s focused on design excellence, and achieved 100% retention improvement (zero turnover in 6 months vs. quarterly departures previously)

Pioneered AI integration in design workflows - Led implementation of AI tools to enhance team efficiency, streamline competitor analysis, and accelerate ideation processes across projects

Built design practice from 3 to 21 designers over 3 years - Personally recruited, hired, and onboarded all team members while establishing design excellence standards and culture focused on craft and collaboration. Led 128+ B2B website projects across fintech, cybersecurity, healthcare tech, AI, and CRM/sales tech verticals

Launched Retainable, our first SaaS product - Led 0-1 design for B2B retainer management platform, conducting user research with agency owners and designing client portals. Achieved successful beta launch with measurable impact on client monthly revenue growth for the retainer side of the business (agencies reporting 4X increase of monthly recurring revenue)

Optimized team productivity enabling 3 concurrent projects per designer - Increased designer efficiency by increased tactical collaboration amongst the team while building scalable design system used across projects

Collaborated closely with founders on strategy - Worked daily on company direction, contributed to annual revenue growth from $250K to $2.07M over 3 years while maintaining 9.2/10 client satisfaction with 70% scope expansion and 36% referral rates

Mentored designers in craft and career development - Developed progression frameworks, ran weekly 1:1s focused on design excellence, and achieved 100% retention improvement (zero turnover in 6 months vs. quarterly departures previously)

Pioneered AI integration in design workflows - Led implementation of AI tools to enhance team efficiency, streamline competitor analysis, and accelerate ideation processes across projects