Experience
Skills
Design Expertise
- Product Design • UX/UI • Design Systems • User Research • Brand Identity
Leadership & Management
- Team Scaling • Design Operations • Mentorship • Stakeholder Management • Hiring & Onboarding
Business Impact
- Revenue Strategy • Process Optimization • Cross-Platform Design • B2B/B2C Experience
Tools & Methods
- Figma • Adobe Creative Suite • Usability Testing • Agile/Scrum • Data-Driven Design
Design Director passionate about building teams and products that solve real problems. Joined Amply as a design lead and scaled the team from 3 to 21 designers while launching our first SaaS product. Love turning complex challenges into simple, delightful experiences that drive business growth.
carolinekoldus@gmail.com
↗
Remote (Atlanta, GA)
↗
Bachelor of Science, Business
Texas A&M University
2017
Creative Circus AD School
Summer 2017
AWARDS
Top New Partner for Webflow
2023 Nomination
Connect with me
I’d love to work with you. Here’s my email,
carolinekoldus@gmail.com
© 2025
Design Director passionate about building teams and products that solve real problems. Joined Amply as a design lead and scaled the team from 3 to 21 designers while launching our first SaaS product. Love turning complex challenges into simple, delightful experiences that drive business growth.
carolinekoldus@gmail.com
↗
Remote (Atlanta, GA)
↗
Bachelor of Science, Business
Texas A&M University
2017
Creative Circus AD School
Summer 2017
AWARDS
Top New Partner for Webflow
2023 Nomination
Experience
- Built design practice from 3 to 21 designers over 3 years - Personally recruited, hired, and onboarded all team members while establishing design excellence standards and culture focused on craft and collaboration. Led 128+ B2B website projects across fintech, cybersecurity, healthcare tech, AI, and CRM/sales tech verticals
- Launched Retainable, our first SaaS product - Led 0-1 design for B2B retainer management platform, conducting user research with agency owners and designing client portals. Achieved successful beta launch with measurable impact on client monthly revenue growth for the retainer side of the business (agencies reporting $20k→$85k monthly increases)
- Optimized team productivity enabling 3 concurrent projects per designer - Increased designer efficiency by increased tactical collaboration amongst the team while building scalable design system used across projects
- Collaborated closely with founders on strategy - Worked daily on company direction, contributed to annual revenue growth from $250K to $2.07M over 3 years while maintaining 9.2/10 client satisfaction with 70% scope expansion and 36% referral rates
- Mentored designers in craft and career development - Developed progression frameworks, ran weekly 1:1s focused on design excellence, and achieved 100% retention improvement (zero turnover in 6 months vs. quarterly departures previously)
- Pioneered AI integration in design workflows - Led implementation of AI tools to enhance team efficiency, streamline competitor analysis, and accelerate ideation processes across projects
- Designed websites and digital products for B2C companies, focusing on conversion optimization and user experience
- Managed complete client relationships from discovery through launch, collaborating with developers and stakeholders to deliver projects on time and within budget
- Developed understanding of customer psychology and business metrics that now inform my design leadership approach
Skills
Connect with me
© 2025
Design Director passionate about building teams and products that solve real problems. Joined Amply as a design lead and scaled the team from 3 to 21 designers while launching our first SaaS product. Love turning complex challenges into simple, delightful experiences that drive business growth.
carolinekoldus@gmail.com
↗
Remote (Atlanta, GA)
↗
Bachelor of Science, Business
Texas A&M University
2017
Creative Circus AD School
Summer 2017
AWARDS
Top New Partner for Webflow
2023 Nomination
Experience
- Built design practice from 3 to 21 designers over 3 years - Personally recruited, hired, and onboarded all team members while establishing design excellence standards and culture focused on craft and collaboration. Led 128+ B2B website projects across fintech, cybersecurity, healthcare tech, AI, and CRM/sales tech verticals
- Launched Retainable, our first SaaS product - Led 0-1 design for B2B retainer management platform, conducting user research with agency owners and designing client portals. Achieved successful beta launch with measurable impact on client monthly revenue growth for the retainer side of the business (agencies reporting $20k→$85k monthly increases)
- Optimized team productivity enabling 3 concurrent projects per designer - Increased designer efficiency by increased tactical collaboration amongst the team while building scalable design system used across projects
- Collaborated closely with founders on strategy - Worked daily on company direction, contributed to annual revenue growth from $250K to $2.07M over 3 years while maintaining 9.2/10 client satisfaction with 70% scope expansion and 36% referral rates
- Mentored designers in craft and career development - Developed progression frameworks, ran weekly 1:1s focused on design excellence, and achieved 100% retention improvement (zero turnover in 6 months vs. quarterly departures previously)
- Pioneered AI integration in design workflows - Led implementation of AI tools to enhance team efficiency, streamline competitor analysis, and accelerate ideation processes across projects
- Designed websites and digital products for B2C companies, focusing on conversion optimization and user experience
- Managed complete client relationships from discovery through launch, collaborating with developers and stakeholders to deliver projects on time and within budget
- Developed understanding of customer psychology and business metrics that now inform my design leadership approach
Skills
Leadership & Management
- Team Scaling • Design Operations • Mentorship • Stakeholder Management • Hiring & Onboarding
Design Expertise
- Product Design • UX/UI • Design Systems • User Research • Brand Identity
Tools & Methods
- Figma • Adobe Creative Suite • Usability Testing • Agile/Scrum • Data-Driven Design
Business Impact
- Revenue Strategy • Process Optimization • Cross-Platform Design • B2B/B2C Experience
Connect with me
I’d love to work with you. Here’s my email,
carolinekoldus@gmail.com
© 2025
